The Audi S8—leading by powerful example


The 2015 Audi S8 sets the standard for luxury and performance. The finely crafted interior is inviting with sumptuous 22-way sport comfort front seats covered in Valcona leather. Built for power, the S8 is precisely engineered to thrill, for those with refined tastes. The 520-hp, 4.0-liter TFSI® engine, combined with legendary quattro® all-wheel drive with sport differential, delivers an enthralling performance that’s worthy of both respect, and the Audi rings. 


See the Audi S8 up close 


quattro®—uniquely in its element



At its inception, quattro® all-wheel drive was designed to help tackle snow-covered surfaces, among many other weather conditions. Over the years, Audi has continually refined the technology to assist with cornering traction while helping to improve handling. Handling is something retired cartographer, Simon Beck, knows well. In the video, he meticulously illustrates its importance, as well as the benefit of paying attention to details. These are traits the Audi Brand and quattro® all-wheel drive have turned into an art form.

> See The Video


Audi earns 5-Star Safety Rating


Our engineers are constantly striving to seamlessly blend technologies in unobtrusive ways to make you a more confident driver. One very important area is safety technology. Each vehicle is equipped with standard airbags for front and rear passengers, knee airbags, and Sideguard® head curtain airbags. Our commitment has earned Audi the National Highway Traffic Safety Administration’s 5-Star Safety Rating1 for the 2015 A4, A6 and allroad. These exceptional vehicles have proven they are engineered to meet these exceptional standards—yours and ours. 

View models 


A new day of Audi design on the horizon


The LA Auto Show will serve as the backdrop for the North American introduction of the first vehicle to carry the visual signature of Marc Lichte, the new head of Audi Design. The show will allow visitors to experience the new era of Audi design in person. In addition, redesigned models of the Audi A6, A7, S6, S7, Audi TTS, and the TT Roadster will be featured at the show. Innovation has been part of the Audi Brand since the company’s inception, so it’ll be exciting to see what’s in store for Audi enthusiasts. 

> View details 


The Season of Audi comes bearing gifts


The holidays are fast approaching, as are your holiday traditions. This year you’ll want to add another one—The Season of Audi Sales Event. Visit your Audi dealer by January 2, 2015, to take advantage of exceptional values on Audi vehicles that have rightfully been bestowed with many accolades, including the government’s 5-Star Safety Rating1 on the 2015 A4, A6 and allroad® models. Discover firsthand why more drivers are leaving BMW, Mercedes-Benz and Lexus for Audi than ever before.

Shop The Season of Audi Sales Event 


Audi A7 named Best Model in Strategic Vision and ALG Total Value™ Index


·         Audi Q5 and Q7 also recognized as category leaders

·         Study considers new vehicle owner input and ALG residual value information

·         More than 46,173 new car buyers studied for results


HERNDON, Va., October 14, 2014 – Owners of the Audi A7 helped name it the Best Model overall in the newly released 2014 Total Value Index (TVI) study, presented by Strategic Vision and ALG. 

Additionally, the Audi A7 topped the Luxury Car category, while the Audi Q5 and Q7 were named the top Near-Luxury Utility and Luxury CUV, respectively.

“This recognition is a special achievement because it reflects the enduring value customers place on these three iconic Audi models,” said Scott Keogh, President, Audi of America. “Hitting that emotional note with premium car buyers is the foundation of Audi brand momentum.” 

The Total Value Index weighs the customer experience against financial factors such as cost of ownership and resale value for an overall total vehicle score. The study examined the complete ownership experience of more than 46,173 new car buyers. The customers’ assessment accounted for several factors, including expected reliability, MPG, price paid, resale and innovation. This information was balanced with industry-leading Residual Value information provided by ALG. The Total Value Index was calculated from buyers who purchased 2014 models during October 2013 to March 2014.

“Vehicle shopper and owner perception is an increasingly important factor when determining value,” said Alexander Edwards, President of Strategic Vision. “By combining this information with ALG’s important Residual Values, we have created a ‘super metric’ that represents both consumer and investor views and reflects how future sales will be influenced.” 

The Audi A7 blends progressive design, advanced technology and versatility. The vehicle is powered by the 3.0 liter TFSI® direct-injection V6 supercharged engine and Audi quattro® all-wheel drive is standard, providing exceptional grip and superior handling. The A7 model line also features some of Audi’s most advanced technology and driver assistance features.

The Audi Q5 offers a smooth and efficient 2.0-liter turbocharged 4-cylinder engine, along with V6 and hybrid variants, giving buyers options that suit their needs. The Q5 combines the sports appeal of a sedan with high variability of its interior space and many practical solutions for recreation and everyday driving.

The seven-passenger Audi Q7 provides functionality and comfort with a luxurious, premium interior. Q7 customers have the option of a gasoline turbocharged, fuel-injected 3.0 liter TFSI engine, or a powerful yet fuel efficient V6 turbocharged direct injection TDI clean diesel engine. The 2014 Audi Q7 offers Audi connect with a mobile Wi-Fi® hotspot for up to eight passenger devices and Google Voice Local Search.


Innovation: Performance, Efficiency, Intelligence and Design

Truth is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Engineer lighter, efficient vehicles. Innovate intelligent technology that anticipates drivers’ needs. And design silhouettes that defy trends and the wind. This is the spirit that drives us. This is Truth in Engineering®.



Audi supports our veterans

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At Audi, we hold ourselves to a higher standard. It’s a principle we have in common with the men and women of the U.S. armed services, and the reason why Audi and its dealers are leading the automotive industry in recruiting military veterans as service technicians and advisors. Launched on Memorial Day last year, the Veterans to Technicians program has hired over 100 veterans. Dealers are thrilled with their highly skilled new employees, who display technical mastery and an incredible work ethic.

> Learn more about the program


Stay uncompromised, the world takes notice

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From a list of 24 nominated vehicles from all over the world, the Audi A3 was awarded the title of 2014 World Car of the Year. Announced at the New York International Auto Show, the A3 was praised by judges from over 20 countries for its elegant design, meticulously appointed interior, available engine choices and host of innovative technologies. This win marks the seventh for Audi in the World Car Awards program, which includes World Performance Car and World Car Design titles, too. The A3 continues the legacy of engineering excellence and uncompromised design that defines Audi.

> Read About the Award

> Learn More about the A3


Audi deploys innovative communications robots to streamline vehicle service visits

·         Audi Robotic Telepresence (ART) is the first technology of its kind among automakers

·         Communication device allows Audi Technical Assistance consultants to remotely diagnose vehicle problems

·         ART will improve service speed and accuracy for customers as well as reporting of technical topics to Audi factories


HERNDON, Va., June 17, 2014 – Maintenance is part of any vehicle ownership experience, and streamlined service visits are crucial predictors of improved customer satisfaction. That is why Audi is launching a first-of-its-kind communications robot to help Audi dealership technicians quickly diagnose and troubleshoot repair issues that they may encounter.


The innovative Audi Robotic Telepresence (ART) provides a one-on-one virtual link that connects dealers across the country with expert technicians at Audi of America. This telepresence allows those technicians to inspect and help service vehicles as if they were standing alongside the local dealer technicians. 


This level of service precision is accomplished through ART’s physical design: the system is an advanced, remotely controlled robot that displays the operator’s face on a screen while permitting the ability to move around the vehicle. ART enables Audi Technical Service teams to interact and converse with service technicians at local dealerships, even while physically in a different location. An attached borescope and handheld camera allow the operator to further inspect engine components and other difficult-to-reach parts of the vehicle. 


[To view running video footage of ART please visit: http://audiusanews.com/videogallery/view/1211502d83020/0/audi-robotics-telepresence-art]


Audi Technical Assistance consultants will be the primary operators of ART, as well as more regionally based Technical Field Managers. Dealerships with an ART robot simply need a Wi-Fi® connection for a remote Technical Service consultant to access the device using a computer or tablet.


“ART was designed with both Audi technicians and consumers in mind,” said Brian Stockton, General Manager, Technical Support, Audi of America. “The device will give local service technicians valuable one-on-one interaction with their counterparts at Audi of America, which will not only benefit the speed and depth of service at the dealer level, but create an improved ownership experience for the customer in general.”


Audi of America expects to have ART units in 100 dealers across the U.S. ART is being tested via a pilot program at the following Audi dealers:


·         Audi Minneapolis – MN

·         Audi Nashua – NH

·         Audi North Houston – TX

·         Audi North Scottsdale – AZ

·         Audi Pembroke Pines – FL

·         Audi Rochester Hills – MI

·         Audi Tysons Corner – VA

·         Barrier Audi – WA

·         Beechmont Audi – OH

·         Danbury Audi – CT

·         New Country Audi – CT

·         Paul Miller Audi – NJ

·         Prestige Audi – CO

·         Rusnak Audi – CA

·         Santa Monica Audi – CA

·         Stevens Creek Audi – CA

·         The Audi Exchange – IL

·         The Collection Audi - FL


The ART system concept was developed by the Audi Technical Support team in conjunction with VGo Communications, Inc., a provider of robotic telepresence solutions for healthcare, education, and the workplace. The ART user interface system, including the screen, handheld camera, and borescope, is unique to Audi specifications for optimal dealership technical use. ART represents the first step in Audi dealership telepresence. The Audi Technical Support team and VGo Communications are researching new tools and accessories to further improve ART’s capabilities.


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Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities, and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.